Managing Member, Commerce Overflow
Published: Jan. 31, 2023 Read time: 1 min 37 sec
Five Steps You Can Take To Grow Your Business
2023 is a new year and with pademic fears mostly in the past, businesses are growing once again.
Here are some steps you can take to ensure customers can find and engage with your business.
1. Make Sure Your Website Says Your Business is Professional
In 2023, customers expect you to have a high-quality, well-designed website. Your business's website is a direct reflection of your brand.
It's imperative to have a mobile-friendly website that follows current best practices for marketing, search engine optimization, compliance with data privacy laws, and provides customers the information they expect to find about your business.
Related content: Low-Cost Websites, Online Marketing, GDPR & CCPA Compliance, Why You Still Need A Website in 2023
2. Make Sure Customers Can Find Your Site in Google
Having a website appearing in the search results opens doors to new customers. Make sure your website is optimized for search engines.
Customers need to be able to find your business where they expect, a Google search.
Related content: Search Engine Optimization (SEO), Search Engine Marketing
3. Develop Your Online Marketing Strategy
Now that your website is optimized for high rankings in Google, it's time to develop your online marketing strategy.
Developing your online marketing strategy is critical to avoid wasting money. It would be best if you were targeting your demographic with relevant messaging that drives action.
Related content: Display Advertising
4. Execute a Social Media Marketing Plan
Use social media marketing to drive website traffic and increase leads and sales.
By publishing great content, engaging, and listening to your followers, you'll grow your business.
Social media advertising is also a great option to reach new potential customers, grow your brand followers, and expose more people to your brand.
Related content: Social Media Marketing
5. Use Analytics to Optimize Your Campaigns
Your online market campaigns create a lot of data. If you're not analyzing marketing data, how will you decide how your online advertising budget is being spent? Don't throw your money out the window.
Use your web analytics to measure and analyze the visitor and performance data coming from your website.
Use the insights from web analytics to make better decisions for your marketing spend.
Find ways to improve the performance of your web conversion funnels, and increase overall web conversion.
Related content: Marketing Analytics, Web Analytics, Web Conversion Optimization