Managing Member, Commerce Overflow
Published: Aug. 12, 2020 Read time: 2 min 37 sec
Want to Grow Your Small Business Online Faster?
Five Questions to Ask Yourself
1. Is Your Website Business Professional?
It's 2020, folks! Customers expect you to have a professional, high quality, and well-designed website.
Do you know that your business's website is a direct reflection of your brand?
Does your website answer the questions your potential customers may have?
Is your website mobile friendly?
Does it follow current best practices for marketing, search engine optimization, compliance with data privacy laws, and provide customers the information they expect to find about your business?
Related content: Low-Cost Websites, GDPR & CCPA Compliance, Why You Still Need A Website in 2023
2. Can Your Potential Customers Find Your Site on Google?
Having your website appear in the search results provides FREE advertising for your business.
It opens doors to new customers. Make sure your site is optimized for search engines.
Customers need to be able to find your business where they expect, a Google search.
I've been asked, "How do I grow my business with Google?"
The best place to start is to have a Google Business page.
Make sure it's always up to date with the latest information about your business.
Add photos often to keep the listing fresh.
Related content: Search Engine Optimization (SEO)
3. Do You Have an Online Marketing Strategy?
It's essential to have a solid online marketing strategy.
Does your marketing strategy focus on customer retention, loyalty, and brand advocacy?
Targeting existing customers is the lowest cost acquisition to drive additional revenue.
Are you doing enough to keep your existing customers coming back for more?
Your potential customers spend time online each day doing things like socializing, reading, searching, and shopping.
Your online marketing goals should include reaching your potential customers where they spend their time online.
Creating a new customer acquisition strategy can also be a huge help!
Are you targeting your demographic with relevant messaging that drives action?
Related content: Online Marketing
4. Do You Have a Social Media Marketing Plan?
Are you regularly publishing great content?
Are you engaging and listening to your followers?
Is your social media marketing strategy designed to drive trust and confidence in your brand?
Social media advertising is also a great option to reach new potential customers, grow your brand followers, and expose more people to your brand.
I've been asked, "How to grow my business faster?"
Establishing trust is another key to growing your business.
Having a content marketing strategy designed to build trust and develop your brand's expertise as a part of your overall social media marketing strategy is essential.
Let us help you tackle this beast! We have content writers, designers, and social media expertise. We can grow your business with our affordable social media management packages.
Related content: Social Media Marketing, Content Marketing, Affordable Social Media Management Packages
5. Are You Leveraging Your Analytics to Optimize Your Campaigns?
Have you taken the time to analyze your analyzing marketing data?
Your online market campaigns create valuable and data full of insights.
If you're not analyzing marketing data, how will you decide how your online advertising budget should be spent?
Not analyzing your marketing data and adjust your spending is like throwing good money out the window.
I've been asked, "How can I grow my e-commerce business?" or "How to grow my e-commerce business?"
The best place to start is to research to determine where the problem is.
Is the problem due to a low volume of web traffic or low-quality web traffic?
Is the issue with your website's conversion funnel?
Use your web analytics to measure and analyze the visitor and performance data coming from your website.
Use the insights from web analytics to make better decisions for your marketing spend.
Discover ways you can improve the performance of your web conversion funnels and increase overall website conversion rates.
Related content: Marketing Analytics, Web Analytics, Website Conversion Optimization