Let Commerce Overflow Manage Your Email Marketing
Commerce Overflow's expert email marketers can set your business up for success.
Regular communication keeps your business top of mind, and email is the perfect medium.
If your email marketing goals are to drive traffic to your website or business location, or increasing leads and sales for your products or services, our managed email marketing services are the perfect for the job.
By outsourcing your email marketing to Commerce Overflow, be assured your email will look great on all devices and email clients.
Our email marketing strategists take expert care to craft each subject line, preheader, hero image, and call to action to reach your business goals.
Our low-cost email marketing packages start at only $149 per month.
We make it easy for your business to enjoy the benefits of email marketing.
Our full-service email marketing packages include the following services.
30-Minute Consultation to Understand Your Business Goals
The first step is a free 30-minute consultation and strategy session.
The purpose of this consultation is for us to learn about your business, products, services, and goals.
The learnings from this discussion will drive your customized email marketing plan.
We'll establish success metrics such as deliverability rate, open rate, click rate, and conversion rate.
As part of your business's email marketing plan, we'll discover techniques your business can adapt to grow your email database.
Email Database Preparation
The first step is setting up your email marketing database.
We'll analyze your email marketing database to ensure maximum deliverability.
Our data cleansing will remove any duplicate email addresses and clean and fix any invalid email addresses.
Once your email database is clean, we'll upload it to our email platform.
Email "From" and "Reply-To" Addresses
Critical components of every email are the "from" email address and "reply-to" email address.
We'll work with you to determine how these two essential email addresses impact your business processes and workflows.
With this information, we'll configure your sender profile.
Crafting Your Email
With setup and data cleansing completed, it's time to design and create your email message.
Did you know that you have only 4 seconds to capture your reader's attention and convince them to consider your message?
With that in mind, we'll craft your email to get attention.
Here are the essential components of email marketing messages:
- Subject Line and Preheader
- Hero Image or Body Content
- Call to Action
- Subscription Management
Writing an Engaging Subject Line and Preheader
Your subject line (and also the preheader on mobile devices) are your tools capturing your recipient's attention.
Subject lines and preheaders are responsible for one of the most critical email metrics; the email open rate.
Marketers use many techniques to improve open rates, but the two most significant are personalization and relevancy.
Personalization refers to leveraging data about your recipient in your email content.
Examples of data frequently used in personalization are the recipient's first name, the city where they live, or a product or service they've previously purchased.
If your email marketing database only contains an email address, your personalization options may be limited.
We can help you create email database strategies that allow additional data collection to improve your overall email marketing performance with personalization.
Relevancy refers to the relatability of your message to the recipient. Examples of relevant content frequently used in email marketing include holiday-themed messaging, messaging related to a recent purchase, or other action.
If your subject line is not relevant to the recipient, they will be less likely to open it.
Create Your Email Campaign
Our email marketing team will professionally design and code your email using responsive design best practices ensuring your email looks great on all devices and email clients.
Our email designers will incorporate up to two of your images and two royalty-free stock images.
We include copywriting services with each package, so if you're not quite sure how to articulate your business needs and drive email engagement, don't worry, we got you covered.
Your email will be compliant with US anti-spam laws.
Emails may even feature social sharing options if applicable to your business goals.
Let's take a moment to review the critical parts of email messages and how we'll use these to drive engagement with your brand.
Hero Image and Body Content
Assuming your email's subject line and preheader have achieved their goals of driving the opening of your email, next, your recipient will see the hero image or body content.
Depending on your email goals, your email may feature a hero image.
The hero image refers to a large image, usually at the top of the message, designed to capture the recipient's attention.
In some cases, the hero image could be the entire message body.
Some email marketing strategies will dictate the email shouldn't have a hero image and instead will have body content.
In either case, the import job of the hero image and body content is to drive action.
Keep personalization and relevancy in mind when designing your hero image.
Depending on your business's customer segments, you may have multiple hero images served dynamically, which improves your click-through rates.
Call to Action
Email marketing campaigns drive action.
Your email message's call to action should align with your business goals.
Calls to action come in a wide variety depending on your business. Here are some examples of calls to action:
- Learn more
- Buy now
- Book now
- Shop now
- Schedule appointment
- Order now
- Signup today
As you can see, each call to action is specific, concise, and to the point.
Clicks on your call to action should direct recipients to a landing page that is also relevant to the content of the email message.
As part of your email marketing plan, we'll review your landing pages to ensure your email campaigns' maximum performance.
The footer of your email should contain subscription management features.
US CAN-SPAM Act directs business that their email footer should include the business name and mailing address of the company featured in the email marketing message and an easy way for recipients to unsubscribe from receiving future emails.
Not to worry, subscription management tools are part of our email marketing platform.
As you send emails and people unsubscribe from your list, we will provide you the unsubscribed recipients.
It's essential that you maintain a list of emails that should no longer receive your company's emails.
If you ever move from one email service provider to another, you'll need to maintain the previous email provider's subscription management data.
Let's Launch Your Email Marketing Campaign
Wow! We've covered a lot, but it's finally time to launch your email campaign.
Our "Once-a-Month" packages, as the name implies, includes one email blast per month.
We'll schedule your emails to send at the best date and time for maximum engagement.
We'll monitor email engagement to ensure your email is reaching your subscribers.
As part of your email marketing package, we'll schedule a monthly strategy call to discuss your email campaign performance.
Our monthly calls are a great time to discuss content ideas, promotions, or offers you'd like to include in next month's email blast.
Let's get started with our $149 Once-a-Month Package*!