A landing page is a web page designed to be the first page a visitor "lands on" after clicking a link.
The link could be in an online ad, a promotional email, or even a third-party website.
In online marketing, "landing pages" are pages specifically designed to receive and convert traffic from an online marketing campaign.
Common conversion actions (or goals) for landing pages:
- Make a purchase
- Sales lead form submission
- Drive a call to your phone number
- Drive a chat or text message
- Subscribe to your newsletter or join your email list
- Register for your event
Should My Business Use Landing Pages?
Yes, your business should have active online marketing campaigns driving potential customers to specially designed landing pages.
When your marketing strategy runs excellent, you'll see your online advertising driving clicks to your landing pages and landing pages, driving leads, and sales.
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