What is the CAN-SPAM Act?

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The CAN-SPAM Act is a law that was created in 2003.

This law sets rules for commercial email and, if not followed, could result in harsh penalties for violations.

The law defines a commercial email as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service."

The law clarifies that even if you hire another company to manage your email marketing, you are still responsible for complying with the law.

Non-compliance can be costly! Penalties for violations can be up to $43,280 for each separate email!

It would be wise to partner with Commerce Overflow, a company that understands compliance laws and requirements.

CAN-SPAM Act Main Requirements

Following the law requires a disciplined process to ensure every email is compliant.

Here are highlights of the CAN-SPAM Act requirements:

  • Don't falsify any information in the header of your email, such as "From," "To," and "Reply-to:" information.
  • Ensure the subject line must accurately reflect the content of the message.
  • Disclose clearly and conspicuously that your message is an advertisement.
  • Your message must include your valid physical postal address.
  • Your message must have a clear and conspicuous explanation of how the recipient can opt-out of getting an email from you in the future.
  • Honor opt-out requests promptly.

If, like many business owners, you aren't sure if your email marketing program is CAN-SPAM Act compliant, request a quote, and we will help you avoid the hassle and expense of costly mistakes.

We offer affordable email marketing packages.

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