The CAN-SPAM Act is a law that was created in 2003.
This law sets rules for commercial email and, if not followed, could result in harsh penalties for violations.
The law defines a commercial email as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service."
The law clarifies that even if you hire another company to manage your email marketing, you are still responsible for complying with the law.
Non-compliance can be costly! Penalties for violations can be up to $43,280 for each separate email!
It would be wise to partner with Commerce Overflow, a company that understands compliance laws and requirements.
CAN-SPAM Act Main Requirements
Following the law requires a disciplined process to ensure every email is compliant.
Here are highlights of the CAN-SPAM Act requirements:
- Don't falsify any information in the header of your email, such as "From," "To," and "Reply-to:" information.
- Ensure the subject line must accurately reflect the content of the message.
- Disclose clearly and conspicuously that your message is an advertisement.
- Your message must include your valid physical postal address.
- Your message must have a clear and conspicuous explanation of how the recipient can opt-out of getting an email from you in the future.
- Honor opt-out requests promptly.
If, like many business owners, you aren't sure if your email marketing program is CAN-SPAM Act compliant, request a quote, and we will help you avoid the hassle and expense of costly mistakes.
We offer affordable email marketing packages.