What Is Google Ads (formerly Google Adwords)?

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Google Ads (formerly Google Adwords)

Google Ads refers to paid advertisements on Google's search engine results pages (or SERPs).

When someone searches in Google, the words the user types for their search or keywords can be purchased for your business to display ads in front of potential customers.

We also refer to these ads as pay-per-click (PPC) ads.

Google Ads costs vary based on many factors:

  • Competitiveness of your keywords
  • Competitiveness of your industry
  • Your business's geographic location
  • Quality of your advertising campaigns

Why Should My Business Use Google Ads?

Google's Ads marketing program is essential because it offers your business the opportunity to put your ads in front of potential customers when they're motivated and ready to buy.

Google Ads has a large variety of advertising options.

The considerable variation is excellent, but it can make things complicated.

Google Campaign Types Include:

  • Search Network campaign
  • Display Network campaign
  • Shopping campaign
  • App campaign

It's time-consuming for most business owners, confusing, and simple mistakes made in budgets and bidding can cause a severe waste of real money.

Let us help you with your Google Ads so you can focus on your core business.

We'll determine the most cost-effective Google Ads strategy to reach your potential customers and grow your business.

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