Pay-Per-Click (or PPC) Advertising refers to the online advertising model where advertisers pay each time an online ad is clicked on.
The most common form of PPC advertising is the paid search ad.
Paid search ads appear on search engine results pages (SERPs) when a user searches in an online search engine like Google.
As you probably guessed by the name, business running PPC ads are only charged when a user clicks on the advertisement.
Other types of PPC advertising include display advertising and remarketing.
Related content: Display Advertising
Pay-per-click ads cost can vary based on many factors:
- Competitiveness of your keywords
- Competitiveness of your industry
- Your business's geographic location
- Quality of your advertising campaigns
Should My Business Use Pay-Per-Click Advertising?
Pay-per-click advertising can be a powerful and cost-effective way to drive customers to your website.
However, if not correctly managed, you can burn a lot of cash without seeing results.
It's vital that you work with a professional team like at Commerce Overflow to maximize your online advertising budget.
Let us help you with your Pay-Per-Click Advertising program so you can focus on your core business.
We'll determine the most cost-effective strategy to reach your potential customers and grow your business.
We offer affordable online marketing packages.