Search Engine Marketing (SEM)
Search engine marketing or SEM is marketing your business with paid advertisements on search engine results pages (or SERPs).
When someone searches in Google, the words typed in are called keywords.
If the searched keywords match a product or service your business provides, you can purchase ad space for those keywords and get your brand and products in front of these potential customers.
Users searching are ready to buy now. We can help you get your business displayed for your best keywords.
We also refer to these as pay-per-click (PPC) ads. Google Ads or Google Adwords, is an example of search engine marketing.
Related content: Pay-Per-Click (PPC) Advertising, Google Ads
Why Should My Business Use Search Engine Marketing?
Search engine marketing is vital because it offers your business the opportunity to put your ads in front of potential customers when they're motivated and ready to buy.
What other advertising medium offers this opportunity?
The answer is none. Now you know why search engine marketing is so effective.
Request a quote, and we'll determine the most cost-effective search engine marketing strategy to reach your potential customers and grow your business.
We offer affordable online marketing packages.