YouTube is the 2nd Largest Search Engine
- Bigger than Bing, Yahoo!, and Ask combined
- 2nd only to Google (owned, incidentally, by Google)
- Processes more than 3 billion searches a month
YouTube is the 2nd most popular social media platform, 2nd to Facebook
- 79% of internet users have a YouTube account
- 90% of U.S. internet users 18-44 accessed YouTube
YouTube is more than just a place to be entertained. YouTube solves problems for consumers.
- 55-68% of shoppers used YouTube to make a purchase decision, depending on the study
- 90% of users said they discovered a new brand or product on YouTube
- Why people turn to YouTube: ("The Values of YouTube Study" 10/17)
If marketing your business on YouTube is a no-brainer, why don't more small and medium-sized companies do it?
- Higher barrier of entry (requires more technical expertise)
- Content production is more time-consuming
- More variables for content to rank high (more complicated)
But many businesses are:
The problem is, they don't know how.
With YouTube, we know how to take your online marketing to another level.
We can develop your YouTube strategy, create content viewers will want to watch, and utilize a proven formula to deliver results.
YouTube Marketing Strategy
The 3 Ts of videos that get clicks:
The right strategy starts with research.
We'll get to know your business, what problems you solve, and marry that with what topics consumers are actively searching for.
YouTube Content Production Strategies
The three elements of watchable videos:
- Call to action
Once we research what topics are of the most interest to your audience, we can write the script, shoot, edit, and upload the video onto your customized YouTube channel.
Video "White-Hat" Tactics
The key is to create videos that rank: In other words, videos that either shows up in someone's search results or as a suggested video.
There is no magic pill for instant success.
But, with the right content strategy and upload tactics, your videos will start to rank faster than without an over-arching plan or knowledge of how YouTube's algorithms work.
Affordable YouTube Marketing Packages
- Channel Trailer
- Creation of Channels and Playlists
One-time fee: $300
Strategy document: $300
Full production includes:
- Video production
- Content upload
Based on the recommended strategy, we will work together to come up with the right video topics and concepts.
- 1 video / month: $499*
- 2 videos / month: $899*
- 3 videos / month: $1299*
- 4 videos / month: $1699*
* Includes production of videos up to 10 min in length (with basic lighting package and sound). Videos shot with DSLR or smartphone at 1080p. Extra equipment such as drones, or additional lighting, may require an additional fee. The fee does not include extra talent, if necessary.
Channel Maintenance without video production
You'll produce your own videos, and we will apply our tactics for the upload and maintenance:
$400 a month (up to 4 videos per month)
We offer affordable, customizable YouTube marketing packages.