Website Conversion Optimization
Web optimization, website optimization, and web conversion optimization all refer to leveraging your web analytics to change web visitor behavior to increase conversion.
Related content: Web Analytics
By conversion, we mean the web visitor has completed the goal.
Goals vary. Some common goals for web optimization are:
- Completing an email sign-up form
- Completing a transaction such as purchasing a product or service
- Registering for an event
- Downloading a PDF
If your business depends on your website visitors completing any of these tasks, it's vital to optimize these conversion paths.
The most popular optimization method is A/B testing.
We test the current version of a web page (the control version or A) and a variation that we believe will perform better (the variant version or B).
Using specially designed testing software, we run the A/B test and monitor both versions' performance.
Our goal is for version B to outperform version A.
If it does, the B version will be declared the winner and becomes the new control version.
Request a quote, and we'll determine the best strategy and most cost-effective options for increasing your website conversion rates.