Website Conversion Optimization
Web optimization, website optimization, and web conversion optimization all refer to leveraging your web analytics to change web visitor behavior to increase conversion.
By conversion, we mean the web visitor has completed the goal.
Goals vary. Some common goals for web optimization are:
- Completing an email sign-up form
- Completing a transaction such as purchasing a product or service
- Registering for an event
- Downloading a PDF
If your business depends on your website visitors completing any of these tasks, it's vital to optimize these conversion paths.
The most popular optimization method is A/B testing.
We test the current version of a web page (the control version or A) and a variation that we believe will perform better (the variant version or B).
Using specially designed testing software, we run the A/B test and monitor both versions' performance.
Our goal is for version B to outperform version A.
If it does, the B version will be declared the winner and becomes the new control version.
Request a quote, and we'll determine the best strategy and most cost-effective options for increasing your website conversion rates.